CSL Plasma
Donations were down at CSL Plasma - the Pandemic didn’t help. Plasma helps create life-saving medicines, so we launched the powerful “Do the Amazing” campaign in September ‘21. Just six weeks after launch on FB and IG there’s a 97% completion rate, online actions are up 425% with plasma donations up 200% at 1,115,684 monthly collected liters - and that’s nothing short of amazing.
The “Do The Amazing” campaign extends across OLV, social, digital, and OOH, and has generating 16,000+ new active donors each week since launch.
